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Annual BCG/IRI study highlights acquisition, innovation and more.
May 6, 2020
By: Happi Staff
The US consumer packaged goods industry increased by 2.2% in 2019, outpacing 2018 growth of 2.0%, according to the eighth annual Boston Consulting Group (BCG)/IRI CPG study released at the end of March. The growth was driven exclusively by pricing adjustments in the face of declining average volumes across measured channels. Despite the volume drop, top growth leaders saw their volumes increase over 2018. The growth leader among large companies was Constellation Brands, which led the category...
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